Social Impact Communication for a National Education Network
The Jesuit Education Network brings together educational institutions located across different regions of Brazil, united by a shared educational mission and a strong commitment to social impact within the communities they serve.
The project originated from a communication challenge: making the social impact generated by the network’s initiatives more visible to students, families, and staff. Although these actions were deeply embedded in the institutions’ identity, many were not widely recognized by the very audiences that contributed to their success.
In partnership with Agência+, a nationwide campaign was developed involving 17 schools across the network. The objective was to bring these social initiatives closer to families and reinforce the connection between education, human development, and social transformation.
The strategy focused on presenting stories, initiatives, and outcomes in an accessible and engaging way, highlighting the role played by the entire school community in making these projects possible.
The campaign was implemented simultaneously across all participating institutions and included the production of digital content, institutional communications materials, printed assets, and a video that served as the centerpiece of the campaign.
In addition to developing the communication materials, the project involved aligning stakeholders across multiple schools, adapting messaging for different audiences, and coordinating the deliverables required for a fully integrated national rollout.
The initiative helped increase awareness of the social programs developed by the Jesuit Education Network and strengthened understanding of the collective impact generated by its institutions, students, and families.
