Seven Editions of Brazil’s Leading Brand Awareness Awards
The Prêmio Folha Top of Mind is one of the country’s most established and respected brand awareness studies. Conducted by Datafolha and published by Folha de S.Paulo, the initiative identifies the brands most remembered by Brazilians across dozens of categories and has become a key benchmark for the marketing, communications, and business communities.
During my tenure at Folha de S.Paulo, I led the organization of seven editions of the awards, serving as a bridge between the various departments involved and helping coordinate an operation that brought together internal teams, partners, suppliers, and representatives from some of the country’s most recognized brands.
The project united professionals from marketing, sales, editorial, research, and events around a common objective. In addition to the awards ceremony itself, the initiative included the production of editorial content, brand relationship activities, communication materials, and commercial activations associated with the program.
My role focused on coordinating the project from the marketing perspective, overseeing planning activities, managing the event agency, approving communication materials, liaising with internal stakeholders, and ensuring the successful execution of all stages of the project.
Each edition welcomed approximately 2,000 guests, including senior executives, marketing professionals, representatives of winning brands, partners, and members of the advertising industry. The operational complexity required close coordination among multiple teams and detailed oversight of timelines, suppliers, budgets, and participant experience.
Across seven consecutive editions, the project helped strengthen Folha de S.Paulo’s relationship with the advertising market and further establish the Folha Top of Mind Awards as one of the most recognized and prestigious awards programs in the Brazilian marketing industry.
