30+ Editorial Product Launches Nationwide
Throughout nearly a decade at Folha de S.Paulo, I participated in the planning and launch of more than 30 editorial collections distributed nationwide.
These collections covered a wide range of subjects, including philosophy, literature, music, languages, and culture, and were developed as editorial products aimed at a broad consumer audience.
My role focused on the marketing and communications strategy for these launches, including the development of creative briefs, coordination with Africa Creative, alignment between editorial, commercial, and marketing teams, and oversight of promotional campaigns.
The launches were supported by nationwide campaigns that combined broadcast television, radio, print media, and digital channels, requiring close coordination among multiple teams and suppliers throughout the process.
Among the projects were collections such as Great Thinkers, designed to make philosophy more accessible to the general public, as well as bilingual collections developed to support language learning for both children and adults.
The experience gained through these launches provided extensive exposure to editorial product development, integrated marketing communications, and large-scale national campaigns.
